1st weeks reading.

In the first reading I found it quite interesting the amount of work and thought that goes in to creating new technology. I never think about the process that creators go through before a new piece of technology will be implemented. The "diffusion" process seems common sense, if there is a demand and a use for the product then it will be manufactured. The problem with this way of thinking however is that sometimes the intended use is not the way people actually use it. As we see from the other reading, the telephone wasn't thought of as a way for everyday individuals to chat. They thought of it more as a radio or business tool. Interesting.In the other reading it was amazing for me to see the amount of resistance that simple (by today's standards) inventions were met with. An automatic weaving machine caused strikes? It was also quite shocking to read that color TV could have been implemented at the onset of the technology but was held back by business interests. It's scary the amount of control that a corporation can have on technology. What other products are being held back to keep older ones making money? New DVD technology? New computer technology? Who knows?